AEO and GEO
Answer engine optimization (AEO) and GEO services
We make your pages easy for AI search tools to find, understand and quote. Then we track where your brand shows up in AI answers, month by month.
What you get
Everything below is in scope. We size the work to your site after the audit.
We start with the questions your buyers ask before they buy, not with a keyword list. Then we check who each AI tool names and cites for those questions today.
Most of the fixes are good SEO and clear writing. We rank them, explain each one and do the work.
When a page needs more than new copy, our design partner can rework the layout too. See website design.
Deliverables
- AI visibility audit. A tracked set of buyer questions, checked in Google AI Overviews, AI Mode, ChatGPT search, Perplexity, Microsoft Copilot, Gemini and Claude.
- AI crawler access checks. We review robots.txt, CDN and firewall settings, so the AI crawlers you want can reach your pages.
- Answer-ready page rewrites. Clear headings, a direct answer near the top, tables where they help and facts with sources.
- Structured data where it helps. Schema that matches what is visible on the page. We add it for normal search features, not as an AI trick.
- Entity and brand fact cleanup. The same name, description, offer and key facts on your site, profiles and listings.
- Mention and citation tracking. Which of your pages get cited, where your brand is named and which competitors show up instead.
- Monthly report. What changed, what we did, what did not work and what comes next.
Who this is for
AEO and GEO build on a working website. They do not replace one.
Good fit
- Your buyers research before they buy, for example SaaS, B2B services or other big purchases.
- You already have a site with real content, even if search traffic is still small.
- You can share product facts with us and let us edit your key pages.
- You want monthly trends on a fixed question set, not one-off screenshots.
Not a fit
- You want guaranteed citations in ChatGPT, Google or any other AI tool.
- You want fake reviews, fake forum posts or hidden text to influence AI answers.
- Your site has almost no content yet. Start with SEO content or website design.
- You need a big change in AI answers within a few weeks.
How it works
The first step sets a baseline, so every later report has something to compare against.
Baseline
We agree on a set of buyer questions with you. Then we record who each AI engine names and cites today.
Prioritize
You get a ranked list of fixes for crawler access, pages, schema and brand facts. Each item says why it matters.
Rewrite and fix
We rewrite the pages that matter and fix the technical issues. Layout changes go to our design partner when copy is not enough.
Track
Every month we rerun the same questions and report the trend. We also say plainly what did not move.
What we do not promise
We cannot guarantee that ChatGPT, Google or any other AI tool will cite or mention you. Nobody can, so be careful with anyone who says they can.
AI answers change between runs, between users and over time. That is why we track a fixed set of questions and report trends, not single screenshots.
Google says AI Overviews and AI Mode need no special markup or files beyond normal SEO. See Google’s guidance on AI features. We do not sell special files or markup as a shortcut.
A citation is not a visit. We report mentions, citations and AI referral visits as separate numbers.
AEO vs GEO vs SEO, in plain terms
People use these terms loosely. This is how they split across our services.
| SEO | AEO | GEO | |
|---|---|---|---|
| The question it asks | Can people find this page in search results? | Can an answer engine pull a clear answer from this page? | Do AI tools name your brand when buyers ask? |
| What we work on | Crawling, indexing, titles, internal links and speed. | Question-led headings, short answers, tables and schema that fits. | Brand facts, profiles and mentions of your brand on other trusted sites. |
| Which service covers it | Technical SEO and SEO content. | This service. | This service, plus link building for editorial mentions. |
Most of the work is shared. Good SEO is still the base for both AEO and GEO.
AEO and GEO questions
Ask us about your own site if your question is not here.
What is the difference between AEO and GEO?
Very little in practice. AEO usually means getting your content used in direct answers, and GEO means getting your brand named in AI-generated answers. We run them as one service.
Which AI engines do you check?
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Microsoft Copilot, Gemini and Claude. If your buyers use another tool, tell us and we can add it to the checks.
Should we block AI crawlers?
It depends on your goals. Blocking a training crawler such as GPTBot is a separate choice from blocking a search crawler such as OAI-SearchBot. We explain what each bot does and what blocking it may cost, then you decide.
How do you measure results?
We rerun the same buyer questions in each engine every month and log mentions and citations. We add AI referral visits from your analytics, plus Search Console and Bing Webmaster Tools data where you have them.
How long until AI answers change?
Technical fixes can take effect once the pages are crawled again. Citations change more slowly, and nobody can promise if or when they will appear. We set expectations for your site after the baseline.
Read more on AI search
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