AEO and GEO
Practical guides to answer engine optimization and generative engine optimization: what works, what is hype, and how to measure it.
Answer Engine Optimization (AEO): The Future of SEO in a Generative AI World
TL;DR: Search is changing. AI-powered answer engines like ChatGPT, Perplexity, and Google’s SGE are shifting user behavior away from traditional keyword-based search. Answer Engine…
How to Become an AEO Specialist: Step-by-Step Career Path
I see you’re ready to step into one of the most exciting fields in digital marketing. The shift from traditional search engines to AI-powered…