SEO content
SEO content built on research and checked by people.
We plan, write and refresh articles and page copy for your site. AI helps with drafts. A person edits each one and checks every fact before it goes live.
Content planned around what your buyers ask
We would rather write a few strong pages than many thin ones.
Good SEO content starts before the writing. We look at what your buyers search for, what your site already ranks for and where your pages compete with each other.
Then we write pages that add something new. Google’s guide to generative AI search contrasts generic, commodity content with original, first-hand content. We aim for the second kind.
That means we need a little of your time. A short interview or a few notes from your team give us the examples and opinions no other site has.
What is included
- Topic research based on buyer questions and your Search Console data
- Topic clusters that connect articles to your service pages
- A written brief for each piece: search intent, outline, sources and internal links
- New articles, guides and service page copy in your voice
- Human editing and a fact check on every claim, with sources linked
- Titles, meta descriptions and image alt text, checked the same way
- Refreshes of older posts that have lost clicks or gone out of date
- Clear headings and short, direct answers that search engines and AI tools can read
How the work runs
The same four moves, for one article or a full content plan.
Research
We study your Search Console data, your current pages and the questions buyers ask. Each topic we pick comes with a reason.
Brief
Each piece gets a brief with the search intent, an outline, sources and the pages it should link to. You approve it before writing starts.
Draft and edit
We may use AI to speed up outlines and first drafts. A person then rewrites the draft in your voice, adds your examples and checks every fact.
Publish and refresh
We publish the page or hand over final copy, then watch how it performs. Pages that lose clicks or go out of date get updated.
Who this is for
Content work goes best when you can share what you know. Here is the honest version.
Good fit
- You want fewer, better pages that answer real buyer questions.
- You or your team can spare time for short interviews and reviews.
- You have older posts that used to bring visits and now bring fewer.
- You want content planned around your services, with a reason for every topic.
Not a fit
- You want hundreds of AI pages published every month.
- You want articles written mainly to carry links.
- You need guaranteed rankings, traffic or AI citations.
- You want copy published without a human edit or a fact check.
What we do not do
We do not mass-produce AI pages. Google has a name for this: scaled content abuse. Its spam policies include “using generative AI tools or other similar tools to generate many pages without adding value for users.”
AI tools are fine for research and first drafts. The problem is publishing at volume without adding anything. We will not put your site at that risk.
We do not guarantee rankings, traffic or AI citations. Nobody can. What we can tell you is that a person edits and fact-checks every page before it goes live.
Questions about SEO content
Ask us anything else about your content.
Do you use AI to write?
Yes, for parts of the work. AI helps with research, outlines and first drafts. A person then rewrites the draft, adds your knowledge and checks every fact against a source before anything is published.
Will Google penalize AI-assisted content?
Google’s spam policies target pages mass-produced with AI or similar tools without adding value for users. That is why we keep volume modest and put a person on every draft. No one can promise how any page will rank.
Can you update our old blog posts?
Yes. We find posts that have lost clicks or carry outdated facts, then rewrite them on the same URL. That way, links already pointing to the page keep working.
How many articles can you write each month?
We are two people, so we keep the number modest. We agree on a volume we can research and edit properly, then stick to it.
Related reading
Services and guides that pair well with content work.
- AEO and GEOMake your pages easier for AI search tools to find, understand and quote.
- Link buildingOutreach for editorial links and brand mentions to the pages we write.
- Editorial policyHow we use AI, check facts and correct mistakes on our own blog.
- Answer engine optimization guideOur guide to AEO, written for site owners and marketers.
- ChatGPT prompts for SEOPrompt ideas for common SEO tasks.